COTE x Sweetgreen collab

OVERVIEW

Sweetgreen launched a collab with COTE Korean Steakhouse, launching three KBBQ flavored bowls nationwide from May through July 2025.

The work

Owned the go-to-market strategy for the launch of the collab, including overseeing the creative and distribution of all organic social, paid advertising, email strategy, and website.

OOH ADVERTISING

CONTENT

LAUNCH VIDEOS

LAUNCH PARTY RECAP VIDEO

The iMPACT

10M+ social impressions

100% increase in monthly social brand mentions