marketing projects
Following are some of the branding, event, and growth marketing campaigns that I’ve worked on over the past couple of years.
GO-TO-MARKET STRATEGY
cote vegas
Led the launch strategy and integrated marketing plan for the launch of COTE Vegas at The Venetian Resort.
CREATIVE content STRATEGY
COQODAQ
AT THE US OPEN
Owned the creative and content launch strategy for COQODAQ’s return to the US Open.
INTEGRATED MARKETING
COTE x sweetgreen
Led the integrated marketing for the launch of the COTE x Sweetgreen collab that ran from May - July 2025.
content STRATEGY
CADILLAC OF RESERVATIONS
Owned the content strategy, execution, and production for the Cadillac of Reservations activations at both COQODAQ and COTE Miami.
branding + Growth
moonshuffle
Created the MoonShuffle brand and grew the online dance and music community to over 100K followers on Instagram.
events
Seek showcase
Directed, led the creative direction for, and produced the Seek Showcase, an underground show series that featured local up and coming artists in New York.
growth
GROWTH campaigns
Drove the strategy and creative direction for all of Seek’s growth and retention campaigns that drove 10M+ impressions, 25K+ downloads, and doubled retention.
product & design
phoodieur
Created and designed Phoodieur, a restaurant discovery platform that leveraged crowd-sourced, visual menus to communicate dining experiences.
