phoodieur

The idea

In 2014, I founded my own startup, Phoodieur, where we built an application that leveraged visual menus to communicate restaurant experiences. Over the 3.5 years that I worked on the startup, we took our product from concept to market, juggling a seed capital raise and managing the technical implementation along the way. I managed a 6-person team in New York, a 3-person offshore team, as well as a campus ambassador program. Throughout my time working on Phoodieur, I gained experience across all aspects of the business, from digital marketing to product management to fundraising.

The work

While working on Phoodieur, I was responsible for designing and managing four different products:

  • Consumer facing mobile iOS application

  • Consumer facing web application

  • Desktop restaurant portal (restaurant management tool)

  • Restaurant database

As we built out our product, I defined the functionality of the app, created the blueprint for the user interface, managed the UI/UX implementation process including user-driven concept iteration, and conceptualized the client-server architecture with our CTO for the mobile and web app.

Research & ui/ux design

DESIGNED THE WIREFRAMES FOR THE ENTIRE PRODUCT

PRODUCT

MOBILE APP DESIGN

WEB DESIGN

PROMO VIDEO

The iMPACT

$500K+ investor funding

10K+ app downloads