phoodieur
The idea
In 2014, I founded my own startup, Phoodieur, where we built an application that leveraged visual menus to communicate restaurant experiences. Over the 3.5 years that I worked on the startup, we took our product from concept to market, juggling a seed capital raise and managing the technical implementation along the way. I managed a 6-person team in New York, a 3-person offshore team, as well as a campus ambassador program. Throughout my time working on Phoodieur, I gained experience across all aspects of the business, from digital marketing to product management to fundraising.
The work
While working on Phoodieur, I was responsible for designing and managing four different products:
Consumer facing mobile iOS application
Consumer facing web application
Desktop restaurant portal (restaurant management tool)
Restaurant database
As we built out our product, I defined the functionality of the app, created the blueprint for the user interface, managed the UI/UX implementation process including user-driven concept iteration, and conceptualized the client-server architecture with our CTO for the mobile and web app.
Research & ui/ux design
DESIGNED THE WIREFRAMES FOR THE ENTIRE PRODUCT
PRODUCT
MOBILE APP DESIGN
WEB DESIGN
PROMO VIDEO